Customer perception of retail formats

Virtual channel formats are forming distinct group — signalizing feeling of depersonalization of contact with customer. In addition to this, as many as informal discussions have also been held with the executives of the retail general stores.

Paper uses mainly quantitative approach. Analysis of changes over time is also important goal of the authors. Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering.

The consumer needs differ widely across the country. There are also results from focus groups FGIs performed in and presented. Supplementary data are coming from study made in For this purpose, shoppers have been selected from Hyderabad city and administered questionnaires.

For both time points MDS perception maps revealed similarity and differences patterns. Now the Indian consumer is enjoying world class shopping experience.

There is a need to analyze the perceptions of the shoppers towards the organized retail stores for making better strategic decisions. Paper presents wide range of comparisons — up to 15 retail formats compared over two time periods.

The industry is at inflexion point, where the growth of organized retailing and rise in consumption levels by the Indian population is turning towards a higher growth trajectory. The secondary data and information have been collected from various research papers published in several magazines, journals and data made available to the public by general store operators through their websites.

Standard forms of internet sales online stores and auctions are similarly perceived — as still having high perceived cost to the customer, despite lower perceived price level — this suggest that delivery time, necessity to return or sent to repair, are perceived as important drawbacks of such purchasing.

Consumer’s Perception of Retail Formats: Case of Poland

There is proposed that physical and virtual retail channel are not only substituting themselves but also there is complementary each other. Purpose of this paper is to compare perceived characteristics of different physical and virtual retail formats by consumers in Poland.

Distinct strategies should be adopted for different regions and different products. The essence of the study revolves around the organization variables that have an influence on the minds of consumers, and how they feel about the organized retail activities that are taking place.

Hence, the study is undertaken with the main objective of analyzing the perception of the shoppers towards the organized retail stores. The retail concept is emerging drastically with new formats like general stores, supermarkets, malls, hyper markets and specialty stores.

Main data source is CAWI questionnaire administered nationwide in Representative to the population of Internet users in Poland samples of persons in both cases were obtained. Authors are establishing method for further studies. Two dimensional solutions are fitting the data very well and allow to describe compared formats in following dimensions:Request PDF on ResearchGate | Consumer perceptions of grocery store formats and brands | Grocery retailers are operating in a slow-growth market.

The pursuit of market share is one of the main concerns for retail managers. The retail structure is becoming increasingly standardized and homogenous because of concentration of the ownership of stores.

Customer Perception is the selection, organisation and interpretation of marketing and environmental stimuli into a coherent picture (Henry Assael, ). The customer’s perception regarding stores affects their emotional states and thus, influences the buying behaviour this is true in every retail format.

The study attempts to identify perceptions of consumers towards existing retail formats in India. To have in-depth study of consumer perceptions, the basis on which consumers have been segmented keeping in view the products to be sold need to be understood.

compared formats in following dimensions: 1) perceived level of personal interactions with the salesperson in particular retail format, and 2) perceived total cost for consumer.

Virtual channel formats are forming distinct group – signalizing feeling of depersonalization of contact with customer. A Study on Customer Perception on Retail Services in Select This study on customer perception on retailing services aims to identify the dimensions in which the One of the internationalized retail formats is discount store format.

Managing this particular. Originality/value: Paper presents wide range of comparisons – up to 15 retail formats compared over two time periods. Authors are establishing method for further studies. Purpose: Purpose of this paper is to compare perceived characteristics of different physical and virtual retail formats by consumers in Poland.

International Journal on Customer Relations Download
Customer perception of retail formats
Rated 3/5 based on 54 review